Replying to LO27829 --
Joe, i agree with you 200% these first steps are good global business " to
be very basic - clean water, enough food, health, education, followed by
reliable economic and political infrastructures. E-inclusion is working
with other companies, as well as with various governmental on
non-governmental organizations to help move along these basics. "
Forgive if I have some 'puzzled questions". Deep understanding about
future markets and resources is an obsession of mine, because I dont see
it led or practised as often as I would like -its got to stage that
management consultants dare not suggest it ! - and ideally I would like to
educate all sorts of people to demand more of this deep understanding and
less of 90 day Shareholder Value Analyst worshiping.
As someone who coined the term World Class Branding back in 1989!, I argue
that global companies should promote these things (divert some of their ad
budgets, require more of their leader's attention to live this vision,
require more of their partners) to the marginal cost of transferring their
knowledge amongst poor human communities who are in their midst as soon as
they start doing business in the 2nd world; and then when I say that's
measurably good business (not to do this will destroy your reputation,
will destroy your integrity, your value productivity and ultimately the
more direct demands other stakeholders appear to make) I'm told that I'm
talking altruism, or that I should go look at CSR sites, and I feel it
should be more measurable, actionable at the top and core of the company
and I would also like to hear people's opinions is the WEF declaration
(and its 30 or so corporate signatories) for real actions or just PR
http://www.weforum.org/pdf/CSR/Final_Statement.pdf
If this stuff is real, why don't we set up some performance standards
benchmarking program to narrow this gap (its greater than quality gap ever
was) but we could use that model to share learning curves , couldnt we?
Why didnt the global-social link get made last year when Brookings brought
out their wake-up report "Unseen Wealth" on corporate measurement and
called for corporates and government involvement as did our EU over here
""We are competing in a 21st century economy. Our institutions are still
working under frameworks and mindsets that derive from the 19th century.
This imbalance is growing by the day, and needs to be addressed quickly.".
We need a performance standards program to make this real and measurable
and open to network around the world... and we should do it now...we need
a new human plurality in measurement of value which 50 years of being too
precise with tangible. transactional, static, disconnected auditing has
blinded us to (with the most expert at management accounting terrifying me
because they may have the most to unlearn)
chris macrae, wcbn007@easynet.co.uk
http://www.egroups.com/group/simplysee
> I'm delighted that Chris cites HP's e-inclusion as a worthy program. I
> have to point out, however, that we're doing this less as a social
> initiative and more from the viewpoint of long range business
> self-interest.
--"chris macrae" <wcbn007@easynet.co.uk>
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