I'd reframe the question a bit differently: "What catastrophe happened
that could otherwise be avoided altogether had systems thinking was in
place?" I.e. the cost of not implementing system thinking.
This is the kind of answer that you can research and make a business case
for your conference attendees. The attendees can then present it to their
mgrs, or they can even do better. They can find an analogy to their own
companies past experience regarding the cost of not implementing system
thinking in their companies.
P.S. Would be nice if you could post your business case here later on.
--Slamet Hendry (sh@earthling.net) Change is good. You go first. (Scott Adams)
Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>