Business Simulations on the Web LO15170 -Powersim Metro

CHChurchjr@aol.com
Wed, 1 Oct 1997 07:15:11 -0400 (EDT)

PRESS RELEASE

Washington, D.C.- October 1, 1997 > Powersim Corporation today announced
availability of Metro Server, its business simulation development
environment for the Internet at the SD/Web'97 Conference held here today
through Friday at the Washington Convention Center.

With Metro Server, a new class of World Wide Web-based application
development is possible for simulating business outcomes, creating
competitive market models or "war games," and developing online
advertising "microsites," or animated interstitials, in the parlance of
the Jupiter Communications 1998 online advertising report.

Powersim's Metro Server permits the distribution of these simulations
(WebSims) via Internet sites, intranet and extranet infrastructure.
Powersim is demonstrating interactive WebSims at SD/Web'97 conference in
their booth #123. Demonstrations of JobHop, a career exploration WebSim
built for publishing giant Ziff-Davis, which lets users play out scenarios
relevant to their existing or a new career path; Oil Fund WebSim by
Statoil, where users take on the role of the Prime Minister and manage the
country' oil fund; and a WebSim for government agency Sandia Labs, which
features a simulation of China's water dynamic and competition for its
water supply, will be previewed for tradeshow attendees.

"Now Internet developers can take advantage of the power and functionality
of simulation, previously the domain of professional modelers and systems
dynamics experts," said Raymond Capece, CEO, Powersim Corporation.
"Metro can be used to educate customers, communicate organizational
changes to employees and investors, and model complex business behaviors
that can't be represented as discrete events."

"The ability of Powersim Metro to deliver simulation models to anyone with
a browser is a powerful and useful technology. This distribution medium
simplifies and shortens the administration and support of traditional
single-CPU simulation models," said Steve Hofing, managing partner of
AEC/Centric, a management consulting firm based in Champaign, Illinois.

Metro is an ideal development tool to create so-called "microsites" >
interactive areas on a web site that contain greater depth of information
and/or multi-user experiences. WebSims created with Powersim's Metro
Server draw users into an advertisement and involve them in the company,
product or service, creating a new level of advertiser-to-audience
communication.

"Advertising in cyberspace is held to a much higher standard than
traditional media. Advertising through microsites equipped with
Powersims Metro Server creates an engaging experience for potential
customers which cant be found in traditional media environments. Metro
Server is a customized marketing tool that helps to convey a marketing
message in an intelligent and non-intrusive way," said Laszlo Horvath,
President, Active Media, responsible for representing the most popular
communities on America Online (AOL) and the Web for interactive
advertising.

Metro Development Suite

Powersim Metro comprises two tools, Constructor and Metro Server, for
simulation development on the Internet. Constructor is a visual
development application that captures the unique variables in a business,
market or advertising setting and transforms them into a simulation.
Underlying the icons and graphically-represented relationships are
algebraic formulas which describe relationships between the users and
resources of a business. Metro Server is the simulation server software
that connects the simulation model built with Powersim Constructor to a
user interface in Java. Users contact a URL containing a simulator, and
Metro Server launches and initializes the business simulation
automatically.

Simulations can be played by many users at the same time. A separate
simulation is launched on each user's computer by Metro Server, which
keeps track of the details of each simulation separately. Developers can
run multiple simulations from the same server concurrently.

Pricing and Availability
The complete Metro suite is available for order now by calling Powersim at
(703) 481-1270 or at the corporate website (www.powersim.com).

Metro Server-Developer is priced at $3,995 and includes one license for
installation on one Intel-based Windows NT server for up to five (5)
simultaneous users.

Metro Server-Enterprise is available at $7,995 and includes one license
for installation on one Intel based Windows NT server that serves up to
fifty (50) simultaneous users. Metro Server-Media is $14,995 and includes
a license for installation on one Intel-based Windows NT server that
serves up to one hundred (100) simultaneous users.

Metro JX is listed at $4,995, including a license for one user of Powersim
Constructor 2.5 and installation of Powersim Metro Server-Developer on one
server.

Powersim offers complete training and technical support packages and a
full range of simulation development consulting and training services.

About Powersim Corporation

Powersim is an international software development company with ten years
of experience building sophisticated modeling tools. The company is
successfully leveraging that experience and bringing simulation software
development to the Web as well as for Windows NT, 3.11, and Windows95
personal computing environments. Along with its software development and
consulting subsidiary Powersim AS based in Norway, Powersim Corp. provides
software and custom simulators for customers worldwide from its U.S.
headquarters in Herndon, Virginia.

Editors: For additional information, contact Judy Tarabini, Complete
Communications, (510) 855-9522. In Europe, contact Knut Vavik
(+47-56-34-24-00) at Powersim AS, Knarvik Senter, 5100 Isdalstx, Norway.
Additional press background is available at www.completepr.com/powersim.

Powersim, Metro, Metro Server, WebSim and Constructor are all trademarks of
Powersim Corporation. Windows and Windows95 are trademarks of Microsoft
Corporation. Java is a trademark of Sun Microsystems Inc.

-- 

Charles Church CHChurchjr@aol.com

Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>