Strategic Management LO15191

Bill Harris (billh@lsid.hp.com)
Fri, 3 Oct 1997 15:32:13 -0800 (PDT)

Replying to LO15179 --

Winfried,

> What is your preferred definition of "strategic management"? Or do you

You may find Knut Bleicher's _Das Konzept Integriertes Management_ (Campus
Verlag, 1991, ISBN 3-593-34480-7) or another book on the same topic (and
from the same publisher) by Cuno Puempin and Juergen Prange of interest.

>From Bleicher's book, p. 54 (and poorly translated by me):

Strategic management is concerned with the creation, care and
exploitation of the potential for success for which resources must be
allocated.

He distinguishes that from normative (p. 53)

The level of normative management concerns itself with general goals of
the organization, with principles, values and rules of operation, which
are directed towards maintaining the capability of the organization to
survive and develop.

and from operative managment (p. 55), which concerns itself with the
translation of the normative and strategic aspects of management into
economic and social practice (i.e., getting results through people).

Regards,

Bill

-- 
Bill Harris                             Hewlett-Packard Co. 
R&D Engineering Processes               Lake Stevens Division 
domain: billh@lsid.hp.com               M/S 330
phone: (425) 335-2200                   8600 Soper Hill Road
fax: (425) 335-2828                     Everett, WA 98205-1298 

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