Action Research elephant LO15737

R.Bradford (WPP95RB@sheffield.ac.uk)
Tue, 11 Nov 1997 12:13:09 +0000

Replying to LO15694 --

Last year I used the elephant story as part of a workshop for new 'focus
group' facilitators within my sponsor organisation. The workshop was
really about how to use qualitative methods in organisational action
research, as the participants were being trained to get information from a
cross section of the organisation which would add more 'depth' to the
results of the company-wide employee opinions survey.

It was a good way of emphasising the need to capture different world views
in order to make a coherent whole picture. I think they liked it a lot
more than the stuffy 'academic' examples I could have given!

Rowan Bradford
Institute of Work Psychology
University of Sheffield
Sheffield
S10 2TN
UK
Tel. 0114 275 6600
Extension 294

-- 

"R.Bradford" <WPP95RB@sheffield.ac.uk>

Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>