Book on Sustainable Brands LO15825

Jeffrey Heilbrunn (jheil@cin.net)
Thu, 13 Nov 1997 09:56:00 -0600

I have started work on my second book entitled, "Sustainable Brands". We
define sustainable as a company or brand that consistently invests in its
internal and external resources in order to establish the lon-term benefit
of the whole.

The contributors to this list are intensely involved in these types of
nurturing organizations.

The anthology will contain the stories of twenty companies from diverse
industries that have successfully developed and cultivated their brands
using sustainable business principals.

I appeal to members of this list to suggest companies worthy of being
included in this project. I would be most happy to send individual
inquiries complete information about the project. Please e-mail your
reply directly to me at jheil@cin.net

Thank you for your ionterest and support.

-- 


>From Jeffrey Heilbrunn, former president American Marketing Association
The NOW Group, Ltd
Making Marketing Memorable
Marketing Consulting...Sponsorship Sales...Imprinted
Merchandise...Printing
1-815-477-2037    1-773-PRINTER
http://www.cin.net/now/NOW.htm


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