Rohit Talwar writes:
> We are now looking to rethink the entire sales and marketing approach
> using a cleasn sheet of paper. The first thing we want to do is inject
> some creativity into the product relaunch process. We are keen to find
> examples that we can benchmark against of others organisations who have
> successfully relaunched products that were underperforming in a similar
> way. We'd also like to hear suggestions for how that process might be
> structured and to see the thoughts, questions and ideas of fellow list
> members.
A thought from a nonexpert: it sounds like your product is suffering from
its generally negative perception, particularly since it's apparently
being forced on you. Find someone willing to play the role of champion of
the white elephant, someone who can convincingly act like he thinks it's a
sure winner. Let that person lead the rethinking process.
--Don Dwiggins "When you're losing the game, SEI Information Technology change the rules." d.l.dwiggins@computer.org -- Seen on an office wall
Learning-org -- Hosted by Rick Karash <rkarash@karash.com> Public Dialog on Learning Organizations -- <http://www.learning-org.com>