Communication plan - Large Org LO15010

Moore, Mark (mark.moore@attws.com)
Tue, 16 Sep 1997 08:51:43 -0700

Replying to LO14999 --

Also replying to LO14989 --

Health & Human Services model:

1. Make the initiative mandatory and issue a 40 pg. document explaining
how it will be implemented. Send this only to middle and upper management.

2. Follow-up 3 months after the implementation date with cryptic
instructions buried in a 10 pg. memo "To all staff:..."

3. Never ask for feedback.

>Initiatives for rolling-out change.
>
>1. The U.S. Post Office Model: Paint the message on the backs of 14,000
>turtles and release them to spread the word.
>
>2. The Bureaucratic Budget Model: Take last year's changes and add 10%.
[...snip by your host...]

-- 

"Moore, Mark" <mark.moore@attws.com>

Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>