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February 20, 1998
TO: Editors, news directors
FROM: Liz Beyler, (608) 263-1986
RE: Expert comment on the Iraq situation
In 1991, during the Persian Gulf crisis, the Office of News and Public
Affairs compiled a list of University of Wisconsin-Madison experts who
could comment on various aspects of that conflict. We have now updated
the list for your use in coverage of the threatened U.S. bombing strikes
on Iraq and their aftermath.
U.N. on-site inspections in Iraq, arms control compliance
* George Rueckert (RICK-ert), lecturer in international relations/political
science and author; 263-6916 (work); 798-0480 (home); georueck@aol.com
Protection from biological/chemical agent attack
* Steven Kornguth, professor of neurology and biomolecular chemistry, UW
Medical School; 263-5933 (office); 233-9520 (home).
etc.
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Another classic example were the ads placed by Prudential Insurance
days after Marvel Comics had announced the death of "Superman",
reminding people that everyone is immortal, even Superman, so go visit
your friendly Prudential Insurance agent.
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I'm look for other recent examples, from various industries and the
thought process that went on behind it.
How do entrepreneurs and companies spot or anticipate situational
opportunities ? (I'm not looking for the obvious ones: Holidays,
Superbowl, RRSP time because most recognize those,
but the more subtle, creative ones)
Is it more common in large or small firms ?
Who's responsibility is it ?
Is it done by marketing, strategy or other functions ?
Is an unconscious or deliberate, predetermined process ?
That's the thinking process going on ?
Do we learn from examples that were missed ?
Please state examples.
Walter Derzko
Brain Space
"The Opportunity Clinic"
wderzko@pathcom.com
--"Walter Derzko" <wderzko@pathcom.com>
Learning-org -- Hosted by Rick Karash <rkarash@karash.com> Public Dialog on Learning Organizations -- <http://www.learning-org.com>