>I had a look at your chart, thank you for offering. Just one comment: You
>write of adding value for the customer as center of customer orientation.
>For me the concept of adding value is not customer oriented. No customer
>buys added value. Customer buy value!
>
>So whenever I want to stress the customer focus, I insist on talking of
>creating value, not adding value.
Winfried,
you are right! Creating value is the right term for the arrow in the
middle of my example. I've corrected my chart.
Thanks for your comment, "dankeschön"
Peter Pick
Homepage of Organizational Fitness
http://www.orgafit.com
Mailto:Peter.Pick@Orgafit.com
--"Peter Pick" <Peter.Pick@Orgafit.com>
Learning-org -- Hosted by Rick Karash <rkarash@karash.com> Public Dialog on Learning Organizations -- <http://www.learning-org.com>