For what end? LO23335

Gavin Ritz (garritz@xtra.co.nz)
Tue, 23 Nov 1999 22:01:20 +1300

Replying to LO23301 --

Dear Richard

The only reason there is so much change is because the power has shifted
from the factors of production to the factors of demand and consumers.
However companies still specialise on processes and functions. Most
production focuses on things that do not have a specific demand. If a
company focuses on the basic needs of society it only changes to the
degree that the need changes.

How much has midwifery changed in a thousand years not much because it is
a basic need.

How much has coal production changed, a lot because raw material for
energy changes as new materials and technologies are discovered. However
the demand for energy won't change, basically it is just wrong thinking by
management that causes all the problems. If you focus on the specific
needs of customers those articulated and those not articulated one's
production is more or less smooth and will not become redundant.

The most successful companies do just this, not all the nonsense that is
written about by many of the so called gurus. It is so simple it is almost
child's play.

I some years ago when I ran a small manufacturing business focused on a
small segment of a market with specific needs, within 6 years I had
cornered the entire market in this segment without my competitors even
knowing it. By the time the realised what I had done it was too late for
them and they become my customers and then I had closed out that entire
segment there customers and mine because my prices had got so low that
they could buy from me, cheaper than they could produce it themselves and
still make a buck.

We have ourselves to blame for all this change, it could have been another
way. The scramble for knowledge is no different because we learn so much
and don't use almost 90% of what we know, anyway that's another issue.

Kindest
Gavin

Richard Charles Holloway wrote:

> Just a thought--that it is our primary pursuit (as human beings) to
> generate and regenerate ourselves as communities. In this day and age,
> communities commonly manifest themselves as organizations.
>
> We are immersed in change...this is our human inheritance and our legacy.
> It is no surprise that the topic of change in organizations dominates our
> conversation. It may be that we accelerate the demise of our own
> species...if not, we are at least hurrying ourselves towards a significant
> transition in human experience.
>
> One of the more remarkable aspects of significant change is that we cannot
> predict the future...it is simply too complex. Most of the things we are
> worried about today will not be the deadly challenges we face tomorrow.

-- 

Gavin Ritz <garritz@xtra.co.nz>

Learning-org -- Hosted by Rick Karash <rkarash@karash.com> Public Dialog on Learning Organizations -- <http://www.learning-org.com>