Internal "selling" with "facts" LO18653

Douglas Max (dmax@bellatlantic.net)
Thu, 16 Jul 1998 10:08:42 -0400

Replying to LO18638 --

Lyle Gray said he'd welcome all responses regarding how to educate
managers to develop, gather, and present hard data.

This issue might also be framed within a "problem solving" context...or
"realizing opportunities" (more pc); this might be an area for exploring
ways for educating managment to sell with facts. Perhaps the tenets of
Six Sigma might also serve as a basis for educating people within your
organization?

One response I read suggested that the crux of this was differentiating
subjective from objective information. I, however, don't see how you can
separate, entirely, the subjective from the objective. It's 82 degrees F
outside...is that a comfortable temperature or not? Our sales were 90% of
our goal...considering outside market conditions, is that good or not?
Objective facts become subjective in their use through those who select
which facts to present and those to whom they're presented. No manager
can make a decision with all the information, because he or she never
knows when they have all the information.

Enough with my epistemological treatise.

-- 

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