Internal "selling" with "facts" LO18659

jos de neve (esg@skynet.be)
Thu, 16 Jul 1998 05:07:17 +0200

Replying to LO18626 --

dear lyle

It appears to me that you are facing a challenge of building shared vision
in a complex business environment.
Management needs to define "their" metrics.
There are various methods to reach momentum in building corporate shared
vision.
One of the tools I use, is CLD (causal loop diagramming) which is an
excellent visualization technique, rapidly adopted by managers to reach
shared vision in comlpex matters.

Prior to using CLD, you can read some books on systems thinking.
Pegasus Communications is a specialized editor and has excellent small books
on archetypes and systems thinking initiation.
Look at their web site.
It is preferable that an external consultant starts up the dialogue and
brings the techniques of the strategic conversation.
He often gets more credit initially.

It is obvious that management must invest the necessary time. (est. 2 full
days initially)

literature: peter schwartz: the art of the long view
jac vennix: group model building
kaplan & norton: the balanced scorecard

jos de neve
MD executive support group
belgium

-- 

"jos de neve" <esg@skynet.be>

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