Destroying through labelling LO19420

William Buxton (wbuxton@hns.com)
Wed, 7 Oct 1998 09:21:39 -0400

Replying to LO19410 --

On Oct 6, 7:04pm, rn@tpg.no wrote:

> 2. How can we explain the success of certification programmes
> like ISO 9000 ? ... seems to
> be having a great symbolic importance for many companies.

I don't know of any studies, but it's clear that ISO 9000 is seen as a
marketing requirement, particularly for overseas sales.

Cheers,
Bill Buxton

-- 

"William Buxton" <wbuxton@hns.com>

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