Mission, vision, values and website LO21624

John Zavacki (jzavacki@greenapple.com)
Fri, 14 May 1999 05:35:43 -0400

Replying to LO21594 --

Steve asks:

> * Do vision and values statements belong on a corporate web
> site and why?

The answers are yes and no. Yes, in that they tell the customer about
your prinicples, values, and attitudes. The process you described for
visioning, however, seems to point to a marketing tool rather than an
operating philosophy. Visions and values reside within a culture of
principles. If you are writing your vision and mission statements to
impress you customers, if your staff is uninterested in the process of
developing them, they may ring hollow as an operating philosopy and even
more hollow as a marketing tool.

> * How do we communicate the mission, vision, values statement to
> employees in a way that might be meaningful, given the process we have
> experienced?

Walk the walk and talk the talk. Teach by example. Make the "employees"
your friends and family, your community, not your tools.

> I am very frustrated. I have very good intentions and feel like I must
> continually compromise the original intention of my actions.

Read Deming's "The New Economics". Understand the system, the variation
within it, the knowledge that exists and the share paths that have not yet
been developed, then rewrite the whole thing with your family, based on
the practice of principles rather than the espousal of management theory.

John

-- 

"John Zavacki" <jzavacki@greenapple.com>

Learning-org -- Hosted by Rick Karash <rkarash@karash.com> Public Dialog on Learning Organizations -- <http://www.learning-org.com>