Mission, vision, values and website LO21594

Steven Malamud (SMalamud@binax.com)
Wed, 12 May 1999 11:41:05 -0400

Dear Colleagues:

I am at an impasse in the development of our corporate website. In the
process of developing our corporate web site, we have created a mission,
vision, and values statement. It was created by a small committee of
people, including our CEO. Others were asked to participate in the
process, but did not respond. Now, we have a two drafts of our statement
and differing opinions about whether posting the company's vision and
values has any merit. The site, in the eyes of many here, is a sales tool
and they contend that customers don't care about how we do business, they
just want the best product and services. Vision and value statements are
meant for an internal audience, and do not belong on the web. Creating a
mission, vision, values statement represents a very large step for some of
us who would like to deal with our problems productively and proactively.
Our intent is cultural change. We need to get this web site done and my
concern is that what we put on the web ought not become a bunch of
claptrap to our somewhat resigned and cynical employees. One
vice-president (who chose not to participate in our process) already has
plans to post the mission statement throughout the building.

So, to clarify:

* Do vision and values statements belong on a corporate web site and why?

* How do we communicate the mission, vision, values statement to
employees in a way that might be meaningful, given the process we have
experienced?

I am very frustrated. I have very good intentions and feel like I must
continually compromise the original intention of my actions.

Any advice? Soon?

Sincerely

Steven Malamud (Myers-Briggs - INFP)

Market Research & Communications Manager
Binax Inc.
217 Read Street
Portland ME 04103

Voice: 207-772-3988, ext. 222
Fax: 207-761-2074

-- 


Steven Malamud <SMalamud@binax.com>


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