Mission, vision, values and website LO21617

Eugene Taurman (ilx@execpc.com)
Thu, 13 May 1999 13:50:39 -0500

Replying to LO21594 --

At 11:41 AM 5/12/99 -0400, you wrote:

>So, to clarify:
>
> * Do vision and values statements belong on a corporate web site and why?

Not yours, because it is not the guiding light of your organization. It is
pretty word and should not be treated lightly.

Aside from that I do not usually pay attention to those because most are
not for real.

> * How do we communicate the mission, vision, values statement to
>employees in a way that might be meaningful, given the process we have
>experienced?

The vision and mission is what the top managers live so it is communicated
in every question and decision they make. Corporate visions do not even
have to be formerly stated or developed to guide behavior. To illustrate.

In the '50's on into the '80's the auto companies universally thought the
most important part of running the assembly line was to keep it running at
all costs. Whoa be unto the factory manger who had down time on his or her
line.

There were no posters that declared visions stating that but it was what
every manger acted upon. What mangers act on is the communication and the
only effective way to tells workers what the company believes.

>I am very frustrated. I have very good intentions and feel like I must
>continually compromise the original intention of my actions.

Stick with the people in charge until they adopt it and live it you are
doomed to frustration. Sometime s it is helpful to write down the vision
as communicated by there actions. Take to the workers and see of it is
what they perceive. Use i it to provoke discussion at the top,

Most often the top level have never taken time to write down what they
truly believe. What I describe is risky behavior. No one wants to hear
what hey are actually communicating expectancy if it is not idealistic.

I do not usually try to get them to develop a vision. I try to develop a
list of critical factors for success then develop a mission then may be a
vision. The vision statement is not so important as the actions of the
managers.

Good luck

et

Eugene Taurman
interLinx Consulting
414-242-3345
http://www/execpc.com/~ilx

If a company values anything more than its' customer, it will lose the
customer.
The irony of that, if it is profitability, market share, security, teams,
learning or philanthropy that it values more it will lose the opportunity
for these too.

-- 

Eugene Taurman <ilx@execpc.com>

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