In a message dated 98-08-29 16:50:40 EDT, kcowan@ORION.GLOBALDEN.com writes:
> After years running market research, I learned the importance of
> respondent fatigue to quality survey results. 360's are like an MLM.
>they
> are useful at one level. but when propagated, the effectiveness declines
> rapidly.
> Unfortunately their proponents who generally have no market research
> experience are in heavy denial at this prospect. >>
The competent adminsistration of any 360 requires, among other things:
1. Sensitivity to respondent time and energy
2. Control questions that detect irratic responding
3. Methods of detecting co-variance with the group averages
4. Detection of positive and negative bias effects
5. Progressive implementation for large groups or teams
6. Follow-up assessments detecting behavioral movment and intra-
respondent reliability.
Bottom line: Do not administer any 360 tools carelessly or unprofessionally
and, do not be in denial regarding the effects of propogation.
Warm regards, David
David L. Hanson, Ph.D.
Consulting Psychologist
Creator of GEMA-Lead 360
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